Rebecca Wright

Background

About Rebecca Wright

I help franchise brands cut wasted ad spend in half with Mel AI™, a data-first system that hands national-level strategy to every local owner. Proven impact • +$3M incremental revenue in four months after re-engineering Ziebart’s national media mix • -50 % CPL for Express Employment Professionals’ recruitment funnel • +25 % average ticket (+$100) at Ziebart locations within 120 days of Mel-guided optimizations • Winner, DMA Silver ECHO Award (2016) for full-funnel loyalty design • SEO Samba Top 100 Franchise Influencers (2025) · Featured on Social Geek Radio How it works 1. Predictive channel modeling – Mel ingests millions of historical impressions and reallocates budget where it will convert fastest. 360-segment data enrichment – Direct Stirista integration unlocks laser-focused look-alikes and 30 % lower CPM. Franchisee enablement – Brand-trained GPT assistant, bite-size training, and 1-on-1 coaching so every owner executes like a pro. Why “Mel”? Named after my mom, a lifelong small-business owner who often had nowhere to turn for marketing answers, Mel AI is the mentor she never had—context-rich, battle-tested, and always on your side. No PII ever leaves your ad accounts; data is encrypted at rest and in transit, with SOC 2 Type II certification underway. Where we’re headed Scaling Mel AI to 500+ franchise locations by 2026, driving unit-level profitability while halving wasted ad spend. → Book a 15-minute Franchise-AI Audit (link in banner—no slide deck, pure strategy). Minnesota coffee enthusiast • Live-music regular • Forever cheering the home team