Redford Denson
Commercial Strategy and Data Insights Lead at Sunderland Afc
Based in London, United Kingdom
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Seniority
Director
Department
Advertising & Marketing
Location
London
Industry
Spectator Sports
Company size
506
Contact information
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r•••••••@safc.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Redford Denson
Building a ‘single fan view’, using data to enrich the fan experience and deliver meaningful partnerships that engage fans and reward partners. I’m a very driven, Exeter University Master’s graduate with 2 years of experience in the business of football. I have implemented Salesforce, acting as business analyst and project manager. I have lead partnerships operations, successfully activating over 30 partnerships in 3 months. I am currently managing all CRM infrastructure and strategy, developing a business analytics platform for use by the C-suite and managing relationships with key retail and technical partners hummel and Fanatics.
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