Reece Bayne

Background

About Reece Bayne

With 7+ years of experience in digital advertising and ad operations, I specialize in bridging the gap between technical execution and client strategy. My expertise spans programmatic guaranteed (PG), private marketplaces (PMP), direct-sold campaigns, and cutting-edge ad tech solutions, ensuring flawless delivery, optimization, and revenue growth for global brands and publishers. What I Bring to the Table: End-to-End Campaign Leadership – From setup to optimization, I oversee high-impact digital campaigns (display, video, rich media) across Google Ad Manager (GAM), CM360, and SSP/DSP integrations, maintaining 100% accuracy in fast-paced environments. Technical Troubleshooting – As the go-to escalation point for complex issues (discrepancies, creative QA, third-party tags), I resolve bottlenecks to uphold SLAs and maximize fill rates. Client Advisory & Innovation – Trusted by agencies and CMOs to translate data into actionable insights, recommend high-performing formats, and implement emerging tech (e.g, contextual targeting, brand safety). Process Optimization – Built training programs and streamlined workflows for international teams, reducing operational friction and improving campaign efficiency. Career Highlights- Led CHANEL’s UK digital campaigns as their sole technical consultant, advising on ad tech stack and troubleshooting high-stakes campaigns via Sizmek/IAS- Spearheaded global campaign tracking using Google Tag Manager and CM360, ensuring pixel-perfect execution for Fortune 500 clients- Drove programmatic deal execution for PMP/PG, resolving SSP-DSP discrepancies and boosting delivery performance. Beyond the Resume: My background in Computer Games Design (BSc Hons) and Software Development fuels my passion for solving technical challenges with creativity—whether it’s debugging a VAST tag or prototyping a game mechanic. I thrive in collaborative, high-pressure environments where precision meets innovation. Let’s Connect for discussions on ad tech, programmatic trends, or opportunities to elevate campaign performance!