Reena Makan

Background

About Reena Makan

I am a seasoned professional in both the marketing and business/FMCG/direct selling fields and together with my natural capabilities as well as my past experience and academic qualifications, I believe that I have alot of value to add to this specific role. I have in excess of 10 years of solid marketing management experience and have worked on a number of international brands in companies such as MTN, Yardley and Lentheric, SAB Brands, Willards, Playboy International, and Avroy Shlain Cosmetics. Some of my major achievements across these various companies include: 1. Established and opened the first internationally accredited beauty training school in SA to offer modular training. MTN iTalk Cellular - launched and established first BEE cellular group for MTN. Indigo Cosmetics: product launches - expand Yardley and Lentheric Product offering to appeal to a new younger target market. Indigo Cosmetics called me back to set up and launch a personal care division. SAB: Successful launch and roll out of the Grolsch brand into SA as well as flavour extensions on Brutual Fruit. Headed up experiential events for SAB Cape Region. Playboy International - launch and sale of 1 million cans in year one 5. Clicks: Garner a deal with established third party players and Launched Sorbet range of products. Launched the store within a store concept for Clicks brand. Avroy Shlain: secured R36m PR with a R1m spend. Established a training academy - learn and earn. My vast experience in contract roles across various companies and industries has led me to work accurately, both independently as well as in a team. In addition, it has enhanced my ability to think logically and rationally, and work well under pressure.