Reetesh Kumar

Background

About Reetesh Kumar

Execute varieties campaigns on different online marketing channels such as Google Adwords, Facebook, Twitter, LinkedIn, and other 3rd party online advertising platforms. • Proven Efficiency to manage PPC campaigns daily including planning, bid management, ad copy, keyword expansion, implementation, monitoring, landing pages testing, and on going optimization. • Set up and execute re-marketing and re-targeting strategy. • Report on performance from the click perspective and post-click perspective using Google Analytics. • Hands on experience in creating and managing various campaigns on PLA • Expertise in evaluating new advertising opportunities & proactively search out additional opportunities as they become available. • Draft, manage, and optimize Facebook ads on a CPC/CPM basis, carry out thorough performance optimization of the campaigns and ads on the basis of KPIs and design text/image combinations. • Have in-depth knowledge and understanding of Facebook Ads Manager Platform and Facebook Power Editor. • Professional proficiency in managing LinkedIn and Twitter advertising. • Ability to manage, track & achieve targeted CPL and Ad Spend for all paid campaigns on a monthly basis. • Well-informed of latest mobile marketing trends. Can develop acquisition strategy through review of these trends, the competition and prospective mobile marketing channels. • Proficient in up to date paid search best practices, bid management systems, keyword development tools, and relevant industry research. • Having knowledge of other marketing activities that impact on PPC such as display networks, demographic targeting, remarketing, mobiles / tablet, shopping etc. • Able to manage relationships with advertising partner contacts at Google, Facebook, Twitter and the professional ability to manage multiple channels at once and setting and accordingly meeting deadlines.