Refilwe Chaba

Background

About Refilwe Chaba

I am a Product marketing manager with a passion for aligning marketing strategy with business growth. With extensive experience in: Brand positioning, Financial management, Marketing analytics, I have successfully led marketing programmes across multiple African markets, driving ROI, optimising vendor and partner relationships, and enhancing brand positioning. Throughout my career, I have: Managed substantial Vendor Marketing Funds and marketing budgets, ensuring optimal allocation and measurable ROI. Designed and executed data-driven marketing strategies that improved conversion rates and brand performance. Led the revamp of corporate digital assets, resulting in a 40% increase in web traffic and enhanced customer experience. I am passionate about leveraging marketing analytics, behavioural economics, and digital transformation to shape compelling brand narratives and drive measurable business outcomes. I thrive in collaborative environments where data and creativity intersect to deliver impactful marketing solutions.