Regina Lee 李晶娜

Background

About Regina Lee 李晶娜

I'm a campaign and marketing professional with a strong background across e-commerce, brand marketing, and event activations. Currently, I lead the LazMall Operations team at Lazada - overseeing brand campaigns, creatives, channels, and mechanics operations. I work closely with internal teams, regional stakeholders, and brand partners to deliver high volume campaigns and mechanics that drive significant sales for the platform.Prior to this, I spent 3 years in iflix - a local video streaming service. I worked on marketing campaigns for some of the most exciting content such as KL Gangster Underworld, popular Media Prima TV shows like Nur 2, and live sports from the Malaysian Football League. My fondest memory was organising our first shopping mall roadshow at Sunway Pyramid that lasted for 5 days and achieved over sign ups.As a person I'm often described as someone who's positive, collaborative and eager to learn. Outside of work, I love going to the gym, organising get-togethers with friends and families and listening to Taylor Swift on repeat. My other fields of interest include current affairs, education and youth empowerment.