Reginaldo Marques de Melo
Regional Sales Coordinator at Ponta
Based in Catalão, Brazil
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Seniority
Staff
Department
Sales & Business Development
Location
Catalão
Industry
Technology, Information and Internet
Company size
113
Contact information
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r•••••••@pontaagro.com
Phone
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Background
About Reginaldo Marques de Melo
I hold a degree in Veterinary Medicine from the Federal University of Viçosa, with a Sandwich Undergraduate Program at the University of Nebraska – Lincoln. I also have a postgraduate degree in Agribusiness Management with an emphasis on Administrative and Financial areas, and I am currently pursuing an MBA in Agribusiness Marketing and Sales. I am a professional with 8 years of experience in the fields of Animal Nutrition, Farm Management, and Team Leadership. Throughout this time, I have had the opportunity to develop several skills, such as communication, personal development, leadership, negotiation, and personalized customer service. SKILLS: Commercial management Sales management Customer prospecting Customer relationship Sales and negotiation Client visits Product management Sales performance indicators management Commercial representation Commercial strategies Market and trend analysis Sales planning Purchase and sale of livestock Team management Animal nutrition Agribusiness Rural economics Advanced English Intermediate Microsoft Office RELEVANT PROJECTS AND RESULTS: Ponta Agro: Introduction of a new "Efficiency" product line in the region, which generated over in revenue in one year; Achievement of 144% of the personal sales goal in 2024. RMM Agricultural Services: Acir Agropecuária Farm Management Project: Implementation of management processes aimed at professionalizing the farm and structuring its operations; introduction of income statements (P&L), cash flow and other operational controls; hiring and training of a 32-member team; creation of the company’s organizational chart; development of an annual budget; restructuring of the Farm Partnership Plan. Partnership project with nutrition companies, resulting in a 28% cost reduction; Structural project for Água Limpa Farm Feedlot: design of the entire feedlot project; environmental restructuring; legal processes and compliance; construction of a new feedlot; team training; design and implementation of operational processes; and execution follow-up.
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