Reid Fredrickson

Background

About Reid Fredrickson

As the VP Marketing at Cardtapp, a mobile marketing and customer engagement platform, I lead a global marketing team and agency partners to deliver innovative and impactful solutions that drive brand awareness and revenue growth. I have a strong understanding of the entire marketing mix and have experience developing and executing strategies that cover various disciplines such as demand generation, creative design, website design, content creation, and marketing automation. With 10 years of experience in marketing, I have a proven track record of leading cross-functional teams to success and achieving business objectives. Some of my key achievements include implementing a lead generation model that generated targeted, intent-based leads and accelerated pipeline, and developing messaging and positioning for new products and markets. I am skilled at building relationships and collaborating with internal and external stakeholders, as well as managing budgets and resources effectively. I am constantly seeking new ways to innovate and stay ahead of industry trends. I hold a Bachelor of Business Administration from the University of San Diego - Knauss School of Business, with a focus on marketing. I am excited to bring my skills and experiences to a new opportunity and contribute to the growth and success of a dynamic organization.