Reid Gilbert

Background

About Reid Gilbert

I’m an AI-fluent B2B SaaS GTM and revenue leader who builds growth systems that drive pipeline, improve CAC efficiency, and expand ARR. I operate at the intersection of revenue marketing, demand generation, RevOps, and brand, aligning Marketing, Sales, Product, Customer Success, and Finance around measurable outcomes.At SalesMail, I own marketing strategy, budget, and channel performance. Over the past few years, my team has:* Grown total pipeline 145%, contributing to 165% growth in new ARR and 51% growth in expansion ARR* Reduced CPL 56%(and 40% YoY most recently) through rigorous channel optimization* Improved routing/scoring/workflows with GTM partners, helping reduce sales cycle duration 9.5% YoY (2024–2025)* Led strategy + operations for 100+ trade shows, webinars, and industry eventsI’m a hands-on operator who unifies brand, demand gen, lifecycle, content, events, and partnerships into a single growth engine tied to pipeline, LTV:CAC, payback, and attribution.In 2025, I built and deployed an AI-enabled marketing stack (powered by Clay) to automate outbound prospecting, enrichment, personalization, and signal tracking.I work best in high-change environments where marketing is accountable to revenue and GTM teams operate as one.