Rekha Prasad

Background

About Rekha Prasad

Fashion Retail Expert with a distinguished 10 years track record, showcasing comprehensive proficiency in retail buying, merchandising planning, inventory management, and eCommerce strategy. Proven expertise in navigating the entire spectrum of the buying and merchandising lifecycle. Successfully adept at sourcing premium products at competitive prices and implementing strategic sales initiatives to optimize margins and drive profitability. Core Expertise: Merchandise Planning: Adept at forecasting budget plans, creating the right assortment mix, and implementing pricing strategies. Proficient in markdown planning for effective stock clearance and achieving company margin goals. Inventory Management: Skilled in demand planning, forecasting, and in-season inventory corrections based on future sales trends. Ensures optimal reorder templates to maintain bestseller SKU availability. Strategic Product Curator: Excels in developing range plans for brands and products, providing guidance on pricing architecture, and making product selections aligned with brand essence. Specialized expertise in Women’s jewelry product development and range planning. Ecommerce Strategy: Successfully develops strategic plans for both B2B and B2C business models. Conducts sales and assortment planning based on consumer demand. Implements exit strategies for underperforming products to enhance company ROI. Expertise in crafting marketing and promotion strategies to drive consumer engagement and boost sales. Leadership and Analytical Prowess: With a proven ability to lead and inspire teams, I bring a dynamic approach to project management and team collaboration. Throughout my career, I've demonstrated an innate capacity to strategically navigate challenges, driving projects to successful completion. Open to Consulting and Freelancing Opportunities: Actively seeking opportunities to leverage my extensive expertise as a consultant or freelancer within the dynamic realm of fashion retail. Eager to connect and explore collaborative possibilities. Let's chart new horizons together!