Remco de Groot

Background

About Remco de Groot

I'm working in the digital field for over ten years now and I've helped building digital strategies for more than thirty brands ranging from FMCG to automotive and semiconductor industry & B2B. After these years, in which the digital landscape rapidly changed, I'm still passionate about connecting data to digital strategy to become as relevant as possible! My focus used to be on social media related strategies in first years of my career. As I became part of the Dentsu network - my focus became broader and my expertise developed more towards full digital media. Since the start of 2024, I became responsible for all proposition within Dentsu Benelux where clients do not communicate purely with their own brand as a sender, but use other entities to strengthen that message. We call this Brand Advocacy. This department includes branded content, influencer/creator marketing, employee advcoacy and the Dentsu Studio. Besides I also lead the Out of Home teams in the Netherlands and Belgium.