Remi Blanchard

Background

About Remi Blanchard

I currently work as Client Services Director for Daxue Consulting, a China-based market research and strategy consulting firm. Since 2010, we have been supporting over 400 companies in crafting a suitable market entry and marketing strategy in China. Beyond that, I also have significant experience as a brand strategist in the premium and luxury segments, both in France and China. I started my career in the International Communication Department of Lacoste in Paris, where I helped deploy the SS13 and brand's 80th anniversary campaign across 49 countries. Subsequently, I joined the headquarter of the high-jewelry Maison Boucheron and was committed to implement CRM and digital strategies worldwide and to collaborate closely with the Asia Pacific office. Embracing new challenges, I decided to relocate to China where I worked as Strategic Planner for Mazarine Asia Pacific. Since then, I have been sharing my expertise with the most prestigious luxury brands across the fashion, jewelry, cosmetics and hospitality fields. I have also been quoted in global press/TV media such as Vogue Business, WWD, The Business Of Fashion, South China Morning Post, Cosmetics Business, Les Echos and more (links below).