Rena Pocrass

Background

About Rena Pocrass

Rena Pocrass brings years of experience in chocolate manufacturing for the foodservice and retail industries as the founder of Chocolates à la Carte. She is a true industry “insider” who has developed relationships with the key buyers in many major nationally recognized retail and foodservice accounts.Rena's sales and marketing savvy and winning personality were a key to Chocolates à la Carte’s success over the years. Her eye for new trends maintained the company’s reputation as a “think tank” for chocolate. The products that she and her team at Chocolates a la Carte developed are served on a daily basis in five star hotel properties throughout the United States, and she has developed a number of high-visibility private label chocolate programs which can be found in national retailers in their candy and in-store bakery departments. Under her guidance, the company continued to gain a wide and far reaching hold on its specialty chocolate niche.