Renata McDaniel

Background

About Renata McDaniel

As an accomplished E-Commerce Operations Leader, I bring 15+ years of driving revenue growth, operational excellence, and digital transformation for major fashion retailers including Neiman Marcus, JCPenney, and currently Joon Loloi.Throughout my career, I’ve built and scaled drop ship programs from the ground up, leading teams of up to 15, adding hundreds of vendors, and delivering double-digit sales growth. At Neiman Marcus, I led initiatives that increased drop ship sales by 55% in one year and improved customer experience by enhancing post-purchase processes, reducing returns and backorders, and implementing fulfillment excellence standards.My strengths lie at the intersection of e-commerce operations, merchandising strategy, and cross-functional leadership. I have a proven track record of partnering with supply chain, digital commerce, and technology teams to streamline workflows, reduce costs, and enhance profitability while keeping the customer at the center.With expertise in process optimization, project management, and change management, I’ve successfully delivered enterprise system integrations, improved vendor SLAs, and accelerated product launches—always with an eye toward elevating the digital experience and driving sustainable business impact.I’m passionate about operational innovation, fostering vendor partnerships, and leading high-performing teams to exceed expectations in the dynamic world of digital commerce. AREAS OF EXPERTISEMerchandising Strategy Change Management Operations Management Project Management Site Merchandising Process Optimization OPEN TO NETWORKING OPPORTUNITIESPlease feel free to contact me at 501-977-5477 or rcmcdan20@gmail.com or