Renato Castro

Background

About Renato Castro

I have been working with martech projects and strategies since 2007. I Helped businesses to achieve their goals through digital strategies and leading their digital transformation with focus on marketing and user experience to prot and relationship. All is about folks! On several digital projects, I have led conception to launch, supporting design and dev squads, Art direction, Email marketing strategies, Interface design, App Development, Digital Marketing, Digital analytics, online media and performance. In addition to providing better business outlets and digital products with focus on customer centricity. Currently leading Digital Land's business and digital strategies area, a company that I funded in 2015, and I am Co-Founder of ET Platform (Strategies that Transform), the rst co-creation platform on business transformations. I work with partners and employees to drive the best process solutions, providing innovative solutions based on technology, strategy and business. With large experience with Martech projects in different areas such as Financial, Telco, Retail and Ecomm. Providing strategies and solution for clients as ITAU, CLARO, MIDEA, GPA, so on. Knowing the company, its processes and purpose is necessary for a strategic and effective digital project. Managing execution with mastery is what can lead brands to success, always with a focus on the common good. Using creativity to achieve significant changes is my focus. I believe that innovating and constantly transforming processes is the way out to improve the way we work and live. The only way to achieve relevance and results is through a culture of sharing knowledge, innovation and experiments in a horizontal and agile way.