Renato Lacerda

Background

About Renato Lacerda

SALES MANAGEMENT | ACCOUNTS MANAGEMENT l RELATIONSHIP l More than 10 years of experience in the area of sales with a broad background in B2B and H2H Strategic Relationship and in managing the Strategy and Teams with a growing career developed in the segments of IT, Industry, and Distribution. Systemic and strategic vision of the market in various segments and channels, development and creation of sales strategies and positioning of the company B2B relationship and market development with a focus on reaching the targets Expansion of sales at a national and Latin America level through subsidiaries and multinational clients Prospection of new opportunities, development and execution of action plans for increasing the results Creation and development of the private label product line Solid knowledge and relationship in the markets of electronic and IT security working with software, hardware, and CCTV Management and providing customer service over large accounts, complex negotiations, and preparation of proposals Management of the CRM Salesforce along with the forecast and pipeline Relationship and development of national and international suppliers/manufacturers for negotiating the purchase of products Management of a high performance sales team, providing training, coaching, and feedbacks International experience in Calgary, Canada for studying English (2011) and also in Santiago, Chile for studying Spanish (2017) • Graduate Degree in Marketing Management - FAAP - 2014 • Bachelor's Degree in Advertising & Publicity - Belas Artes University Center - 2009 • Fluent English and Spanish renato.lacerda@hotmail.com +55 11