Reshma S.

Background

About Reshma S.

Growing CPG, Retail and tech business with strategy, innovation and transformation * Entrepreneurial leader with expertise in CPG, Retail, e-Commerce and Analytics software.*22+ years record of success across functions such as Retail Analytics software solutions, Buying and Merchandising,Store operations and revenue growth.*Helping Fortune 100 CPG Companies achieve disruptive growth through innovative, digital RTM strategies.*Set up the Analytics practice and lead the digital transformation and growth initiatives at a Leading Eyewear Retailer with global presence.* Leveraged deep understanding and experience of retail to grow business in India and global markets.* Built new revenue streams for business with innovative product solutions that met untapped needs.* Designed business solutions for leading software products across the entire Analytics spectrum from Predictive to Prescriptive.This included algorithmic retailing solution for Assortment planning and Agile merchandising with In-season merchandise Management. In addition, created workflows for Retail and CPG.*Conceptualized and designed an industry-first mobile app for Store Operations Manager, Business Monitor and best practices KPIs.*Pioneered the motherhood wellness category in India when launched at Mahindra Retail in 2008. Made it the fastest growing category and with the highest margins. Built lasting relationships with vendors who followed to new venture. Changed the way products are sold in stores by continuously training store associates to be advisors instead of just salespeople and led by example.* Most new businesses struggle with getting vendors and are often stymied by lack of funds to purchase minimum order size. Built from scratch the core team and the assortment line up at an e-Commerce start-up dedicated to mother & baby segment in less than 4 weeks instead of the typical 12-16 weeks without quantity minimums.*Successfully ran and grew 2nd largest revenue business unit at Shoppers Stop. Managed, trained and motivated a store operations personnel team of over 300. Created a new way of selling by continuous training of associates and maintained a very low attrition *Received accolades as brand manager for Hasbro Middle East.