Retna Asmoro
SVP Marketing & Activations at Pt Aviasi Pariwisata Indonesia Persero
Based in Jakarta, Indonesia
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Seniority
Other
Department
Other
Location
Jakarta
Industry
Hospitality
Company size
249
Contact information
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r•••••••@injourney.id
Phone
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Background
About Retna Asmoro
With more than 23 years of brand planning experience in Lowe, Saatchi & Saatchi and JWT/Wunderman Thompson, Retna has played a major role in building local and global brands in Indonesia. Retna continues her passion in building brands, now channelled towards one of the nation’s most important assets: tourism, at InJourney, a state-owned holding for Tourism. Inaugurated by President Joko Widodo in 2022, InJourney aims to lead tourism ecosystem in Indonesia and accelerate its growth after the pandemic. InJourney group includes InJourney Aviation Services, Angkasa Pura, ITDC, TWC, HIN and Sarinah, focusing in building 5 priority tourism destinations: Lake Toba, Mandalika, Borobudur (Jogja Solo Semarang), Labuan Bajo & Likupang. Some of the projects are MotoGP and World Superbike in Mandalika and F1 Powerboat Championship in Lake Toba, Indonesia.
Decision-makers
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