Rhea Lamba

Background

About Rhea Lamba

A commercially astute marketing leader with 18+ years of impact across globally admired organizations — LVMH, Abbott Healthcare, Diageo, and PepsiCo | FMCG | Luxury | Pharma I Beverage Alcohol Customer & Trade Marketing | Key Accounts Management I Channel Strategy | ₹1500Cr+ P&L | Award-Winning Activator "Looking to contribute to a purpose-led, innovation-driven organization in a national leadership role.” PROFILE SUMMARY : • Proven Expertise in National Trade Marketing & Brand Management • P&L and Key Account Leadership • Strategic Channel & Category Management • Leadership in Innovation & Product Launches • Sales Development & Sales Capability Management • Data Led decision Making • Forecasting & Budgeting • Stakeholder Management & Team Development CAREER HIGHLIGHTS • Revitalized Brand Performance: Led the revival of Pediasure, winning the ANI Champions Award (2023) for outstanding execution strategies, strengthening brand presence and market performance. • Award-Winning Consumer Engagement: Spearheaded the Real Madrid Activation (2023) for Abbott, enhancing brand affinity and earning the Abbott Excellence Award for exceptional impact. • Global Recognition in Customer Business Planning: Nominated as a top professional from India (2023) and certified by KANTAR to train commercial teams in high-impact customer business planning. • Driving Beverage Market Leadership: Achieved a 17% market share gain in MAH (2020) for BII Scotches, despite a 30% industry decline during COVID-19, earning the Spirited Star Award. • Led the vision & strategic roadmap for BII Scotch Category growth in the West region achieving a 55% increase in a competitive market. Secured Diageo’s leadership with a 60% market share of the total BII industry outperforming the national market share of 45%. • Sales Excellence: Awarded Best Key Accounts Manager (2013) for driving 18% YOY growth and recognized for Best Brand Activation (2010) with JW Blue Label. Reach me at rhealamba8@gmail.com or contact with me here on linkedin.