Rhonda Smith

Background

About Rhonda Smith

A strategic, visionary, and results-driven Senior Marketing / Advertising Executive with extensive experience in brand management, customer success, and strategic marketing across multiple channels and industries. Throughout my career, I have built a proven track record of elevating brand visibility and market penetration through innovative advertising strategies and robust project management. My expertise includes orchestrating high-impact marketing campaigns and digital transformations that significantly enhance client engagement and business outcomes. I excel at leading cross-functional teams to deliver compelling media content and customer-centric solutions. Dedicated to fostering strong client relationships, enhancing team productivity, and achieving continuous improvement in all marketing endeavors, I am committed to driving sustainable growth and maintaining a competitive advantage in dynamic markets. Expert in leveraging digital tools and analytics, I specialize in developing actionable insights and strategic business recommendations. Furthermore, I would like to highlight some key achievements of my career: • Directed development and execution of promotional campaigns across TV, radio, online platforms, and app and website development managing high-profile celebrity engagements and controlling budgets exceeding $1M+. • Managed digital and marketing assets for a franchise model with over 600 locations, ensuring brand consistency, ease of access, and maximizing marketing effectiveness. • Championed the agency’s core values—including integrity, accountability, and passion—during all client interactions, significantly enhancing internal processes and client relations. • Initiated and led an agency-wide values program that improved employee engagement and alignment with the agency’s mission and vision. • Delivered compelling presentations and communicated effectively with clients, stakeholders, and agency teams, resulting in stronger client relationships and new business opportunities. • Directed implementation of a resource management system, accelerating project completion by 15% and elevating team productivity. Should you have any questions regarding my career, please feel free to connect @ rhondasmith8825@gmail.com Technical Skills: MS Office Suite (Word, Excel, PowerPoint, Outlook)| Apple iWork Suite (Keynote, Pages, Numbers)| Adobe Creative Suite (Illustrator, Photoshop, InDesign, Adobe Acrobat)| Google Suite | Google Analytics | WordPress | FileMaker Pro | Workamajig | Basecamp | MediaPlanHQ | HubSpot | Figma | Various ESPs