Riaz Mohammed

Background

About Riaz Mohammed

My progressive experience of 18 years in spearheading brand building and marketing activities, provide me an expertise in assessing the competitive market trends by performing extensive market research and creating/capturing demand by rolling out creative Marketing, Branding and PR Communication programmes. I have proven abilities in driving new product launches by competently executing BTL activities and planning and executing aggressive product communication campaigns and effective media planning. I have proven abilities in planning and implementing advertising strategies, content development and managing media relations and internal corporate communication. My colleagues know me best for demonstrated competencies in providing tactical business solutions by identifying opportunities, reorienting focus and implementing operational improvement by developing and facilitating high performance teams. I strongly believe in the values of sustaining long-term relationships with both internal and external clients and always guided by the ‘Client First’ attitude. My strengths include my influencing abilities and strong interpersonal and communication skills. I am known for my exceptional leadership qualities and best known as a visionary and a planner. I enjoy working under pressure and drive excellent results under challenging situations. My aspiration is to achieve professional heights through constant learning and continuous improvement. I am very fond of traveling places and interacting with people. Specialities: • Business Strategy Execution • Brand Management • Advertising and Promotional Campaigning • Budgeting and Cost • Vendor Management and Negotiation • Outdoor Advertising and Promotion • Digital Marketing • New Product Launches • Media Relations • BTL activities • Operations Management • Team Management • Target Setting • Cross Functional Coordination