Rich Johnson

Background

About Rich Johnson

Rich Johnson has spent over a decade working at the sharp end of elite sports marketing - managing multi-million pound partnerships, building activation strategies and delivering commercial programs for some of the world's biggest brands and properties. Background includes- Manchester United: Relationship Manager for the club's principal commercial partners, activating world-class sponsorship campaigns and managing partnership strategy - New Balance Football: Marketing Manager, leading the brand's development and establishment in football through strategic brand, product and sponsorship campaigns - INEOS Grenadiers: Head of Content, developing commercial and content strategy for a World Tour cycling team - Social Chain: Steve Bartlett's disruptive start-up agency leading sports marketing strategy for major consumer brands and rights-holders He's built partnerships, negotiated deals, created activation strategies and delivered campaigns that generate real business outcomes not just press releases. Now Rich provides intelligence and strategic advisory to brands, athletes, agencies and rights-holders- Partnership strategy and commercial consulting - Branded content strategy - Activation frameworks and best practice analysis Want the most actionable brand + sponsorship breakdowns in sport and entertainment for free? https://theactivation.beehiiv.com/ Want help with partnership strategy or activation planning: rich@sports-3.com