Richa Bhatia

Background

About Richa Bhatia

A Digital Marketing professional with over 4 years of experience in the areas of Search Engine Optimization (SEO), Digital Marketing, Google Adwords, PPC Advertising etc. Specialties: Planning & devising on-page optimization strategies. Analyzing & researching keywords related through keywords research tool. Skilled in marketing the clients’ business to achieve objectives such as lead generation, high online visibility, online brand positioning etc. Experience in handling clients for overall digital marketing strategies involving SEO, SMO, PPC, Content Management, Landing-Page Optimization, Link-Building and so on. Exposure of working with clients from Singapore, India, US & Australia. Complete OFF Page SEO activities for client’s business. Developing content initiatives to launch blogs, video content and social media profiles in order to generate thought leadership and significant inbound marketing results. Conducting competitor analysis to identify improvements as well as increase visibility and rankings. Ensuring continued success of Pay Per Click (PPC) lead generation, delivering strong profits and Return on Investment to the business. Conducting regular research into industry to keep abreast of latest Google updates, search marketing technologies, digital trends, marketing advancements, etc. Managing the development and optimization of landing pages for PPC and E-Mail Marketing. Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking, AdWords tracking and various other tools. Email and SMS Marketing: Email automation using Active Campaign. Monitoring Google AdWords campaign results, analyze key metrics, and optimize click-through and conversion rates.