Richa Rampal

Background

About Richa Rampal

I specialize in building brands crafting impactful marketing strategies and driving customer engagement. With 14+ years of experience I have worked across fashion lifestyle and digital industries helping brands establish their presence and optimize their marketing efforts. Most recently I led the end-to-end launch & marketing of two apparel brands: 1. Rukinder Kumar – Luxury designer wear (Occasion Wear) 2. Fawn24 – Ready-to-wear Western fashion Key strengths & expertise: 1. Digital Marketing & Social Media Growth – Developing digital-first strategies for brand awareness and engagement. 2. Brand Positioning & Storytelling – Creating brand narratives and content marketing strategies. 3. Performance Marketing (Learning & Optimizing) – Running targeted paid campaigns to increase reach and conversions. 4. E-commerce & D2C Growth – Establishing online brand presence and scaling digital sales. 5. Influencer Collaborations & Fashion Events – Driving audience engagement through partnerships and experiential marketing. What I Learned: Marketing is an evolving space where creativity analytics and storytelling intersect. I am passionate about building brands refining digital strategies and continuously learning new ways to optimize performance marketing and business growth. 📩 Let’s connect to discuss brand strategy digital marketing and growth opportunities!