Richa Shekhar

Background

About Richa Shekhar

As a digital content creator with over ten years of experience, I have honed my skills in social media strategy, marketing, and creative content creation. I specialize in developing and implementing social media strategies across multiple platforms, including Facebook, Instagram, TikTok, and YouTube. Through creative content creation, community management, and data-driven analysis, I increased engagement rates by 70% and grew my clients' social media following.As a freelance social media manager, I have had the opportunity to work with a variety of clients in the fashion, beauty, and consumer products sectors. I have created compelling digital campaigns, fueled by digital, social, and consumer insight, to support product launches, and seasonal activity, and grow customer engagement and acquisition. I have also developed and executed the brand social media strategy across all social channels in line with the wider brand strategy, including launching and growing the brand on new and emerging social channels such as TikTok.I possess skills in photography, video production, photo/video editing, social media marketing, and SEO. I hold a Post Graduate Diploma in Information Technology from Symbiosis Institute of Business Management, a Diploma in Software Testing, and a Bachelor's degree from Pune University.Outside of work, I enjoy professional dancing in Kathak, fashion styling, cooking, and traveling.