Richard Agerbeek

Background

About Richard Agerbeek

Richard Charles Agerbeek (born August 27, 1966, in Alexandria, Virginia) is an American artist, musician, and creative director, best known as the Co-Founder and Chief Creative Officer of Sweden Unlimited, a New York–based digital agency recognized for its pioneering work in e-commerce and creative strategy for leading fashion, beauty, and lifestyle brands.Agerbeek attended the Maryland Institute College of Art (MICA) and later participated in the New York Studio Program, before moving to New York City in the late 1980s, where he became involved in the downtown art and music scene. Early in his career, he worked alongside artists Rob Pruitt and Jack Early, contributing to several influential exhibitions that helped define New York’s post-conceptual art era. His own artwork was shown internationally, including at Villa Arson in Nice, Simon Watson Gallery in New York, and Galleria In Arco in Turin, and was featured in Tema Celeste and Flash Art.In addition to his visual art background, Agerbeek was an active participant in New York’s music community, forming the bands The Volume, The Nerve, and later Sweden—an electronic trio with Leja and Alex Kress that performed across many of New York’s iconic venues and art spaces throughout the 1990s.In Agerbeek, Leja, and Alex co-founded Sweden Unlimited, evolving their creative partnership into a multidisciplinary agency that bridges content, design, and commerce. As Chief Creative Officer, Agerbeek has led digital innovation for global brands including Michael Kors, Marc Jacobs Fragrances, Kate Spade, Lanvin, Jason Wu, Alexander Wang, W Hotels, Hauser & Wirth, and NOWNESS.Agerbeek also founded Ravelin Magazine, a digital publication celebrating art, fashion, and music, reflecting his continued engagement with culture and creativity.He lives and works in New York City.