Richard Causton

Background

About Richard Causton

I’m a sales leader with a deep foundation in customer success, driven by a passion for technology and delivering meaningful outcomes. After nearly a decade building and scaling high-performing post-sales teams focused on retention, adoption, and customer growth, I transitioned into sales leadership where I bring a unique, customer-first perspective. As VP of Sales at Spark, I lead with empathy and insight - traits shaped by my years in Customer Success. This background gives me an edge in crafting sales strategies that are aligned with long-term client success, not just short-term wins. I thrive in fast-paced environments, and I’m most energized when working alongside a team that shares a relentless focus on delivering value. I believe that strong relationships, transparent communication, and a clear understanding of a client’s goals are what turn prospects into long-term partners. That philosophy drives both my leadership approach and our sales culture.