Richard Chen

Background

About Richard Chen

I am a data-driven and results-oriented digital marketer, who is passionate about understanding user’s intents and creating measurable engagements. With expertise in SEO, AEO, SEM, performance marketing, web strategy, and marketing operations, I help technology and software companies translate data into measurable growth. Empowering the value in products through extensive research on product market fit and A/B testing by identifying customer pain points, defining what success looks like, and the resources required to make it happen. With a background spanning e-commerce and B2B SaaS, my experiences focus on campaign management, product positioning, paid media (Google, LinkedIn, Meta and Reddit), SEO roadmap, and technical SEO. Familiar with utilizing analytical tools, Google Analytics (GA4), Marketo, Screaming Frog, SEO Testing, and SEMrush and interactive visualization dashboards (Tableau and Looker) for stakeholders and cross functional teams. I thrive in environments where data meets strategy, whether that’s forecasting business performance, optimizing search ecosystems, or testing new growth opportunities. My work consistently drives positive ROI, stronger customer acquisition, and higher online visibility. A self-motivated marketer, I am always exploring the next growth marketing, performance marketing, SEO, or AEO trend.