Richard Cran

Background

About Richard Cran

Innovative, strategic Marketing executive with +30 years energizing brands, generating sales, and delivering profitable bottomline growth for brands such as AT & T, Jack in the Box, Taco Bell, T.G.I. Friday's, Nike, Under Armour, Pearl Izumi, Hyundai, Audi, Harley-Davidson, CODA, Carvana.com, Bolthouse Farms, Lindt & Sprungli, Atkins, Whiskas, Murad Skincare Laboratories, SuperCuts, Pabst Brewing Company, ING Direct/Capital One 360, Newegg.com, Samsung, Logitech, Panasonic, AOL, Telstra, Vail Resorts, New Caledonia Tourism, Singapore Airlines, QANTAS, and British Airways.Core Skills and Expertise: Business, brand, marketing and communication strategy; consumer behavior change; innovation; product launch and go-to-market planning and activation; advertising, social media, digital, PR, promotion and experiential integration; media planning and activation oversight; media and production budget optimization; ROI maximization; P&L management; stakeholder alignment.Core Category Experience: Fast food and casual dining, sports, active lifestyle and youth brands, automotive, packaged goods, health, wellness and beauty, airlines, travel and destination marketing, technology and telecommunications, e-commerce, retail and franchise businesses.