Richard Gorowitz

Background

About Richard Gorowitz

Director of Sales-South for Atosa USA, a leading manufacturer of commercial kitchen equipment. I lead and mentor a team of five Regional Sales Managers, equipping them with the tools and strategies needed to drive success. My focus is on helping our dealer partners understand the true value of our products—high-quality, affordable solutions that offer a low cost of ownership for end users. I believe in being a change agent. By challenging traditional ways of thinking, I empower both our Regional Sales Managers and our dealer partners to shift their approach—unlocking new opportunities for growth, increasing margins, and driving sustainable business success. I take pride in coaching sales professionals on how to maximize profitability by effectively positioning our products in the market and pushing beyond conventional sales tactics. By fostering a mindset of value-based selling, I help businesses grow—both professionally and financially—while ensuring end users receive the best long-term solutions for their needs.