Richard Moore

Background

About Richard Moore

At some point it becomes obvious: your expertise isn’t the problem. The real challenge is turning that expertise into consistent, high-value revenue. Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should. That’s where I come in. I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts. My work blends behavioural psychology, strategic communication, and modern sales design. More importantly, it comes from doing it: 22+ years of being a sales practitioner and $millions in converted deals. Because theory is powerful But you can't beat having done it too Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results. Here’s what we focus on: Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers Authority content: creating trust through clarity, not noise Conversation design: turning dialogue into opportunity with structure and intent Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte Beyond this I've also coached thousands of consultants, coaches and founders All of them have had the focus on refining how they sell and how they communicate As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales. In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more. If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start. DM me here on LinkedIn Or email directly richard@therichardmoore.com Or check out the featured links on this profile for more Follow #RichTips for insights on high-trust deal-making and sales