Richard Murphy

Background

About Richard Murphy

I love to take marketing campaigns from sparky ideas through to strategic ideation, creative development and multi-channel execution. With over 14 years of experience in marketing, I’ve learned how to:* Handle a complex and comprehensive brand refresh project, revitalising all internal and external touchpoints to enhance brand consistency and engagement.* Analyse internal and external environments to help make high-quality, strategic decisions.* Successfully deliver complex omnichannel fundraising campaigns, on time and within budget.* Evaluate success using ROI/ROMI/CPA/LTV and other key business-specific metrics.* Rely on data insights to learn, innovate and optimise for future campaigns.* See the critical value in market-orientated communications.* Handle end-to-end campaign planning and execution using 4Ds methodology.* Ideate and conceptualise core messaging and creative for campaigns effectively.* Develop value propositions and product guidelines to ensure excellent brand and product comms.* Produce clear and succinct agency and supplier briefs for print and digital marketing collateral.* Work alongside freelancers and agencies to develop targeted and effective marketing collateral.* Develop in-house creative using InDesign, Illustrator, Photoshop, Dreamweaver, Figma and Canva.* Edit and proof copy and creative, with target audiences and channels in mind.* Come alongside stakeholders to scope and define project parameters when briefs aren’t clear.* Build, code and pre-flight check emails to a large and highly segmented database.* Create artwork and print large format POS collateral for event activations.* Lead disaster response communications to internal and external audiences.* Align, lead and grow a flourishing team.* Support and stretch my team with growth opportunities.* Effectively onboard new starters quickly with 2-week, 3-month and 6-month objectives.* Communicate efficiently and effectively across departments and stakeholders.* Never stop learning and growing.* Be calm under pressure. Professional Marketing Skills Brand Growth and Guardianship | Campaign Management | Campaign Analytics | Strategic Activity Planning | Brand Execution | Email Marketing and Delivery | Whitemail Marketing and Delivery | App Marketing | Digital Marketing | Team Organisation and Development Specialist Skills HTML | CSS | Graphic Design | Photoshop | Illustrator | InDesign | Dreamweaver