Richard Walker

Background

About Richard Walker

Richard Walker is co-owner and director of market research agency and insight consultancy - Mustard. Richard has more than 25 years' research experience, and joined Mustard as a Director in 2008. In addition to working alongside clients to generate and disseminate powerful insights, Richard has strategic responsibility for product / service innovation, new business development and brand strategy / marketing. In his career, Richard has provided strategic insight, advice and consultancy to leading brands across the UK and around the world – in particular leisure & tourism, food & drink / FMCG, retail, financial services, education and housing. Richard joined the agency 12 years ago around the time of the management buy-out, and led the agency’s rebranding and repositioning from Ci Research, a predominantly b2b and public-sector focused agency, to a thriving city-centre operation that has seen headcount and turnover grow 300% with an enviable client list of global blue-chip organisations on board. His background is in qualitative market research, having previously led a qualitative research team at KPMG Nunwood in Leeds, where he also launched a start-up delivering insight films to support and embed large-scale research programmes. Richard also specialises in brand research, proposition / concept testing and segmentation. In 2016 Richard launched POPCORN, Mustard’s 3-stage innovation process to help clients with NPD and brand proposition development.