Richard Wheaton

Background

About Richard Wheaton

I joined fifty-five as the Managing Director of the UK office in August 2016, and my role is to lead the expansion of fifty-five’s UK capability. fifty-five’s unique tech approach helps brands leverage their data more efficiently across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. fifty-five, recently named by Deloitte as one of the fastest-growing tech firms in Europe, was founded in 2010, and has grown rapidly into a business with over 150 employees operating in offices in Paris, London, New York, Hong Kong and Singapore. fifty-five’s combination of technology, consultancy, software and service expertise has led to significant growth and the company works with a host of major global brands that include L’Oréal, Danone, AXA, Orange, Renault, Ferrero, Lacoste, BNP, Europcar, and Total. In January 2016, a majority stake in the business was acquired by You & Mr Jones, the world’s first brandtech group founded by former Havas Global CEO David Jones. Prior to 55 I was consulting to VC funds and start-ups on their strategy and assisting on the implementation of plans to launch a disruptive digital start-up in the UK. I was European CEO of Neo@Ogilvy, Ogilvy's digital media operation, for 9 years and part of Neo's global leadership for all of this time, helping to shape our position as a truly global performance-led digital network, and I sat on the Ogilvy & Mather Group UK board for 6 years. Global and regional clients included IBM, Sony and British Airways. I am a regular speaker at digital events, including AdWeek Europe, AdMonsters, DMEXCO, the IAB and recent AppNexus and Google industry events, and I sit on the IPA Digital Media Group and Google's Client Advisory Council. Areas of focus: programmatic, search marketing, digital media analytics, digital consulting, new business development, corporate negotiation, public speaking.