Rick Cross

Background

About Rick Cross

Rick Cross began his career in sales at RJ Reynolds Tobacco Company where he held a number of sales, general management, and executive leadership positions. The variety of experiences over his career have provided for an extremely diverse background resulting in a depth and breadth of knowledge in developing core business strategies and bringing them to life in a very dynamic environment. Rick has a wealth of knowledge and experience in leading analysis and operationalizing business and organizational strategies, as well as in business development, driving competitive advantage, and leading significant company-wide change management. With over thirty years of CPG experience, he excels at taking a holistic approach to business opportunities and challenges while working collaboratively across functions and operating companies to turn innovative thinking into meaningful action and positive results. Rick's strong general management skills and effective leadership style are the result of multiple cross-functional and cross-company experiences that provides him a diversified business perspective versus a “marketing only” focus. Specialties: Strategy Development, Execution Optimization, Organizational Effectiveness, Leadership Excellence, Culture Evolution