Rick Green

Background

About Rick Green

Dynamic, results-driven executive with 20+ years of experience leading field sales, product strategy, and go-to-market execution for top-tier brands across the consumer electronics, home appliance, and building materials industries. Proven success launching and scaling high-impact products, building and mentoring high-performing field sales teams, and aligning cross-functional initiatives that deliver measurable, sustainable growth. Adept at leading cross-functional collaboration across product, marketing, sales, and operations to support field execution and customer success Recognized for driving $100M+ in incremental revenue through strategic leadership, data-backed decisions, and a collaborative, partner-focused approach. I'm passionate about driving opportunities with key partners and team members to achieve mutually beneficial success.HIGHLIGHTS:* Award-Winning Leadership: 2022 Masterbrand Team Champion & Circle of Excellence Award recipient; multiple Intel Excellence & Top Achiever Awards; Platinum Hermes Creativity Award winner.* Portfolio Leadership: Managed a $200M+ portfolio of full access cabinet brands at Masterbrand, driving growth through clear product strategy, brand segmentation, roadmap development, and pricing execution.* Sales Growth Driver: Repeated success delivering double-digit growth, increasing market share, and launching scalable brand strategies at Samsung, Intel, Masterbrand, and national retailers including Home Depot, Lowe’s, and Best Buy.* Team Builder & Leader: Proven ability to recruit, lead, and develop top-performing sales and marketing teams, third-party partners, and cross-functional teams aligned to business objectives.* Strategic Market Insight: Expert in using market research, competitive analysis, and trend forecasting to identify growth opportunities and guide decision-making.* Go-to-Market Execution: Deep expertise in retail and dealer channels, GTM strategy, brand development, field enablement, and product lifecycle management.* Data-Driven Decision Making: Relentless focus on KPIs, ROI, and continuous improvement to maximize team impact and revenue outcomes.