Rick Kawamura

Background

About Rick Kawamura

I’m a marketing leader who builds high-performance GTM strategies. Across my career, I’ve operated at the intersection of startup scrappiness and enterprise scale, and I’m best known for uncovering insights that reshape a company’s story, clarify its value, and unlock profitable growth. Most recently, that meant uncovering a deeper truth about our customers: the most successful finance teams weren’t just becoming more efficient, they were growth drivers. That insight led to repositioning the company around the High-Performance CFO, launching a CPE-accredited High-Performance CFO Academy, and equipping sales, partners, and product with a narrative that consistently opened doors and drove revenue.Today, I’m applying that mindset to the next chapter of marketing: AI-enabled GTM.My work centers on this simple principle: turn insight into strategic narratives, and narratives into growth, powered by AI. Whether elevating product positioning, shaping a category story, enabling sales teams, or modernizing partner programs, I focus on narratives that drive conviction and the execution that delivers profitable growth.If you’re building in these areas, or want to explore what modern narrative-led, AI-enabled marketing can unlock, let’s connect!