Rick McKay

Background

About Rick McKay

I am a project manager at Laventus Digital, taking care of SME's and their digital advertising budgets. I have spent over 20 years in the advertising space, and after 8 looking after the highest spending clients at Yell Agency I moved to Laventus with colleagues I am fortunate to also call friends. I am delighted to be part of a forward thinking and agile agency which is keeping pace with the ever changing landscape. Here we tailor make solutions for each client based on their budgets and strategy using all the platforms you would expect (PPC, Social, SEO), and a few you wouldn't (SMS, email marketing, TikTok). I take great pride in the work both I, and the team do, and with the ability to shape change, make things happen quickly and working with quality individuals it has never been easier. My success has come largely through getting to know my customers in terms of their objectives, short, medium and long term goals, understanding their pain-points and internal processes. This enables me to find solutions to their problems, add value and create meaningful partnerships with tailor-made solutions. My ability (and love) to read and understand granular data, create bespoke reports to fit client KPI's and tie together multi-channel advertising into legible and understandable decks for presentation means I have often made the difference in keeping and growing accounts. I am proud to have built the relationships I have with clients and internal staff alike through trust and transparency. I am dedicated to finding solutions and getting the job done, even where this has been outside of my usual remit or comfort zone. This involves a high level of determination, dedication, self-learning, collaboration & hard work. My aim is always to achieve the highest possible standard, and whilst that doesnt mean being a perfectionist every time, it does mean never accepting half or diluted measures. I enjoy looking at the user experience (UX) to provide a fresh perspective to clients on where the journey can be improved. I am comfortable talking to and presenting to anyone if I believe in the strategy and am confident enough to respectfully challenge (where prudent) to offer perspective or a different view/path.