Rick Silverstone

Background

About Rick Silverstone

Proven expertise in leading programmatic supply operations and strategy across publisher and demand-side ecosystems, while cultivating and managing strong client partnerships. Spearhead product strategy in collaboration with internal teams, including Product, Engineering, and Ad Ops, as well as external stakeholders, to drive increased annual spend. Design and implement custom dashboards and reports that deliver actionable insights for management, cross-functional teams, and partners, enhancing operational efficiency and performance. Develop comprehensive roadmaps to optimize first-party data utilization and expand eligible supply targeting capabilities At Samsung Ads, my focus on developing strategic partnerships and optimizing programmatic strategies has significantly enhanced our supply optimization. Our team's efforts have led to a 30% increase in supply demand and the resolution of technical issues affecting campaign deliveries, demonstrating our commitment to seamless operations and quality control. Previously, as a Programmatic Consultant with Spordle, I spearheaded initiatives that boosted ad revenue by over 20% YOY, showcasing my ability to forge valuable agency relationships and secure profitable PMP deals. My expertise in programmatic advertising and smart TV, coupled with a strong foundation in performance metrics, continues to drive substantive growth and innovation in the digital advertising space.