Rida Ghaffar
Digital Marketing Specialist at Punjab Skills Development Fund Psdf
Based in Lahore, Pakistan
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Seniority
Staff
Department
Advertising & Marketing
Location
Lahore
Industry
Non-profit Organizations
Company size
578
Contact information
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r•••••••@psdf.org.pk
Phone
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Background
About Rida Ghaffar
As a marketing professional with almost 6 years of experience, I specialize in digital marketing, brand strategy, and communications that strengthen visibility and deliver measurable impact.Currently at PSDF, I lead multi-channel digital campaigns, paid media strategy, and employer branding initiatives, managing end-to-end execution from content creation and performance tracking to stakeholder engagement. My work integrates digital strategy, corporate communications, and creative storytelling to build strong, purpose-driven brands.With an MBA from LUMS, I bring a blend of analytical thinking and creative storytelling, using data and insight to shape impactful marketing strategies. I’m drawn to growth-oriented environments that challenge me intellectually, and where strategy, creativity, and impact intersect.
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