Riley Paul

Background

About Riley Paul

I’m a 2024 graduate in Sports Management from the University of Minnesota with hands-on experience driving results utilizing digital content, brand storytelling, and data-driven outreach. At UFC, I produced and optimized content across multiple social platforms, published 500+ fight videos for UFC Fight Pass, and supported the promotion of exclusive digital shows, building audience engagement in real time during high-stakes events. My time at EBM Software sharpened my skills in CRM and data management systems (SalesLoft, HubSpot), outbound sales, A/B testing, and pipeline management, giving me a strong foundation in strategic communication and relationship building. What sets me apart? A hybrid background in content creation and sales, a deep understanding of how to connect with audiences across channels, and a drive to contribute to bold, creative marketing teams. Skills: Digital Marketing • Content Strategy • Social Media Management • Sales Enablement • CRM (SalesLoft, HubSpot) • Campaign Analytics • Team Collaboration Whether it's shaping a brand voice, launching a digital campaign, or optimizing outreach, I bring a creative, data-informed mindset to everything I do. Let’s connect! I'm actively exploring opportunities in marketing, digital media, or PR, where I can help brands grow their presence, tell better stories, and drive measurable impact.