Riley Smith

Background

About Riley Smith

I help businesses in Saskatchewan grow through strategic marketing solutions, combining digital and traditional media to maximize their reach. From social media management and reputation building to hyperlocal advertising with SaskToday and targeted radio campaigns, I create tailored strategies that drive real results. With a background in B2B sales and technology, I focus on streamlining marketing efforts to be efficient, impactful, and measurable. As a metrics-driven sales professional, I believe that data-backed decisions and continuous optimization lead to the best outcomes. Having a strong team around me has been instrumental in building a proven path to success. I also bring hands-on experience with a range of sales and marketing technology, including the Vendasta CRM system, Aircall, and the Microsoft Office suite in my current role. Previously, I worked with Salesforce, Salesloft, Gong, and Google Workspace, giving me a strong foundation in CRM, sales enablement, and data-driven decision-making. Whether it’s boosting brand awareness, driving engagement, or generating leads, I’m passionate about helping businesses succeed with the right mix of marketing tools.