Rina Mailia

Background

About Rina Mailia

I am passionate about assisting organizations identify business opportunities and develop marketing and business development strategies that drive meaningful impact. My more than 20 years of professional journey across diverse industries has equipped me with the expertise to navigate and contribute effectively to various sectors (B2B & B2C). With a broad skill set and a versatile approach to marketing challenges, I bring a unique perspective that allows me to draw insights and strategies from different industries, crafting innovative and effective marketing solutions. Early in my career, working in market research at Nielsen Indonesia and advertising at McCann WorldGroup also broadened my industry knowledge and honed my analytical and strategic thinking skills. I specialize in managing end-to-end marketing and communications projects. From conducting market research and strategic business planning to overseeing brand communications, digital and content marketing, CRM, event management, and media and public relations. In recent years, I have developed a strong interest in business development within the B2B environment. This area has allowed me to combine strategic thinking, relationship building, and market insights to drive growth and create meaningful partnerships. I am currently serving as the Marketing & Business Development Manager at Makarim & Taira S, a leading full-service commercial law firm in Indonesia, where I manage the development and execution of integrated marketing, communications, and business development strategies aligned with the firm's vision, mission, and values.