Risham Najeeb

Background

About Risham Najeeb

I’m currently serving in a dual role at Procter & Gamble as the Commercial Director for Family Care and Canada Sustainability Lead. As Commercial Director, I lead a cross-functional team spanning marketing, media, and sales execution for the Family Care business in the Canadian market. In my Sustainability Lead role, I spearhead P&G Canada's sustainability steering team, integrating brand strategies with corporate sustainability goals. I play a pivotal role in advancing sustainability initiatives by aligning brands, sales teams, and retailers in annual campaigns, enhancing stakeholder awareness, and creating business value through driving sustainability initiatives. With a strong background spanning sales, marketing, sustainability, and strategy in the consumer goods industry, I bring a strategic mindset and a passion for driving both business growth and positive environmental impact.