Rita Botta

Background

About Rita Botta

As a young girl, my favourite game to play was "shops". I loved developing make believe products to attract customers, merchandising and most importantly closing the deal. This commercial appeal has led me to a passionate career in marketing. Throughout my marketing career, I have evolved into a strategic marketing professional with a strong emphasis on data and customer insights. I am dedicated to deeply understanding customer behavior and motivations to drive impactful marketing strategies. My expertise spans a diverse range of industries, including finance, superannuation, energy, retail, and automotive, allowing me to tailor strategies that resonate with varied market segments and deliver measurable results. Specialities- B2B, Customer and Marketing Strategy - Brand Strategy and Brand Management - Customer Loyalty Management and programs - Customer Relationship Management (CRM)- Campaign Strategy and end to end Campaign Execution - Customer research - Customer experience / Customer Journey Mapping - Project Management Key skills and attributes- Leadership and Team Management Skills - Analytical aptitude - Superior interpersonal and stakeholder Management skills - Adaptability - A creative approach to problem solving using Lean Agile & Design thinking (AGILE methodology)