Rita McMurray

Background

About Rita McMurray

Expertise building profitable sales in Consumer Packaged Goods industry. Experience finding & executing sales opportunities across multiple product categories. Possess long-term B2B relationships in the Midwest independent retail grocery marketplace. Team management experience – hiring, training, and sales coaching.KEY SKILLS• Strategic Planning• Fact-based Selling - IRI/Nielson • Successful Marketing Initiatives• Consultative Sales• Trade Spend Allocation• Trend-based Merchandising• Team Leader• Negotiating• Maximizing ROIPROFESSIONAL ACCOMPLISHMENTS• Executing successful sales strategies with Associated Wholesale Grocers/Valu Merchandisers. Collaborating with vendors across multiple product categories to initiate promotional plans within trade spend budget. Experienced with DemandTec Deal Management system.• Achieved a 31% sales increase over PY (2014 vs. 2013) with Newman’s Own, Inc. Focused regional sales team on Newman’s Own distribution & displays to support promotional strategies.• Grew sales of Kretschmar Deli meats (Smithfield Foods) from pounds to pounds annually, in two years. Used consultative sales technique with key decision-makers. Presented IRI/Nielson data and merchandising enhancements to benefit total Deli Department. • Aggressively pursued sales plan for Kraft Foods across all product categories (approx. 1500 SKU’s). Won multiple merchandising and sales awards including the Sales Leadership Award three years (Dairy, Grocery, Packaged Meat) for outstanding sales achievement. • Negotiated incremental four-foot section for Kraft shredded cheese section in one Key Account (15 stores) using IRI/Nielson data. Reduced non-performing competitive products to increase profits.• Developed and implemented customized merchandising set for Oscar Mayer products in a Key Account using IRI/Nielson data. Tripled the SKU count for the Oscar Mayer line (26 stores).