Rita Pardelhas
Experience Manager Cx Strategy Lead Diconium (Volkswagen Group) at Diconium
Based in Cascais, Portugal
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Seniority
Other
Department
Other
Location
Cascais
Industry
Software Development
Company size
2.4K
Contact information
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r•••••••@weare.diconium.com
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Background
About Rita Pardelhas
Most digital ecosystems feel scattered, cutting efficiency, because teams optimise individual pieces without seeing the whole system. I solve that. With over a decade in CX strategy and product design, I’ve led transformation initiatives for multiple projects- now across the Volkswagen Group - in shaping multi-brand platforms that unify business vision with exceptional customer experience. I translate complexity, ideas, and chaos into systems that work seamlessly, products that feel intuitive, and teams that align around one customer truth. My approach blends strategic clarity and creative direction with metrics. I see the whole system, diagnose what’s off, and orchestrate solutions that feel seamless, efficient and human. I specialise in- Experience Transformation & CX Leadership - Ecosystem Visioning for Multi-Platform products - Product Strategy & Design System Integration - Stakeholder Alignment & Experience Metrics
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