Ritesh Ranjan

Background

About Ritesh Ranjan

Dynamic and result driven Sales & Marketing professional with an MBA and over 12 years of experience across consumer electronics, telecom, and fast-moving electrical goods. As Senior Manager – Business Development at Polycab India Ltd, I drive territory-based distribution strategies, build robust dealer and distributor networks, and consistently deliver revenue growth. My expertise spans go‑to‑market planning, market analysis, stakeholder negotiations, and optimizing sales operations. I map territory potential, onboard partners, and collaborate closely with supply chain, marketing, and finance teams to align inventory, pricing, and promotional strategies. With strong analytical and financial acumen, I monitor key performance metrics, forecast outcomes, and refine strategies for optimal results. Driven by continual learning, I also hold an Advanced Certification in Digital Marketing from upGrad, which enhances my ability to leverage SEO, PPC, and social media to support lead generation, brand visibility, and campaign optimization. This enables me to integrate traditional sales channels with targeted digital tactics effectively. Passionate about empowering teams and scaling distribution models, I bring strategic insight, operational excellence, and digital innovation to drive sustainable growth.