Ritika Prasad

Background

About Ritika Prasad

Ever met someone who thrives on solving complex B2B puzzles, scaling businesses, and negotiating deals like a pro? Well, nice to meet you! Currently, I’m looking at B2B Partnerships at Masters’ Union, where I’m on a mission to build high-impact partnerships for the OPM Program with collaborating with Trade Organization & Cooperates. Translation? I help bring together top business leaders, industry giants, and SMEs to create an ecosystem where learning meets real-world execution.Before this, at Rancho Labs, I wasn’t just managing B2B Segment—I was architecting a revenue engine. I built and scaled the B2B vertical from scratch 0 to 1, onboarded 30+ institutes across India, and played a key role in multi-crore revenue growth, and I also worked on a government collaboration. What I Do Best- B2B Growth & Expansion – If there’s a revenue target, I’m hitting it- Strategic Partnerships – Turning conversations into long-term deals- Go-To-Market Execution – Building scalable and profitable business models- Intrapreneurship – Give me a challenge, and I’ll turn it into an opportunity.Highlights from the Journey- At Masters’ Union – Driving industry partnerships for a high-ticket executive program- At Rancho Labs – Designed a repeatable B2B GTM and sales funnel, increasing revenue by 66.67% YoY- Negotiated with 40+ decision-makers, from school directors to government bodies, and secured high-value contracts- Led marketing and operations teams and implemented AI-driven lead funnels for organic growth.What’s Next?I thrive at the intersection of B2B partnerships, revenue strategy, and startup scaling. Whether it’s expanding a business, optimizing sales funnels, or structuring high-impact partnerships, I’m always up for a challenge.If you’re looking to connect with someone who can turn business problems into growth opportunities, let’s talk.